The creation of PROUDCOLORS was driven by a deep sense of emotion and a powerful mission.

    From a young age, the founder witnessed the challenges and struggles faced by their cousin, a member of the LGBTQ+ community, as she grew up. As a steadfast supporter, the founder stood by her side, offering unconditional love and protection, and speaking out whenever she faced misunderstanding or prejudice from the outside world.

    Moreover, the founder’s close friend is also a member of the LGBTQ+ community. Over time, the founder built strong emotional bonds with more LGBTQ+ friends.
These personal experiences gave the founder a profound understanding of the unique difficulties this community faces—not just the need for acceptance and understanding but also the importance of feeling truly respected and cared for in everyday life.

    With this mission in mind, PROUDCOLORS was born. This brand goes beyond simply offering products for the LGBTQ+ community; it seeks to convey emotion and strength through them. Each product is thoughtfully designed, incorporating elements that symbolize diversity and self-expression. It aims to help LGBTQ+ individuals and their allies showcase their identities, express their confidence, and reclaim their pride and colours.

    PROUDCOLORS is more than just a brand; it’s an attitude, a voice. It stands for unwavering support of love and equality, calling on everyone to bravely be themselves. It encourages those on the margins to believe that they are not alone—there will always be someone standing by their side. And we are proud to be one of them.